I spent alot of time referring to the Digipak and advertisement I studied earlier for Eminem's album - Recovery.
"Recovery" uses a running theme within both the Digipak and the advertisement, yet an image of the album is not actually incorporated into the advert.
My advert and Digipak use a running theme, such as the bold imagery and low opacity double yellow lines.
I was inspired by Eminem's album where the artist's name is not actually put onto the album or advert. So on my advert the only place the name is shown is on the website detail in the bottom corner; I think this connotes that "Havok" is of high status and doesn't need to be named.
I spent alot of time on the small details, so like my Digipak, every item on this page is measured up and perfectly placed, I used Photoshop to manipulate the signpost behind the model, as you can see the old man is trying to attack the old lady with an axe.
Maybe the old man had unfinished business.