Monday, 29 November 2010
Sunday, 28 November 2010
Friday, 26 November 2010
I took a few photos because I think some of the locations I passed through were relevent to my project and maybe even possibilities when it comes to the production of my music video.
The photo's below were simply took on my phone...
I also plan to use Google Maps to possibly search for some relevant locations that aren't too far away.
Focusing on the theme of creativity, I designed what I want the main character within our music video to look like, in terms of fashion and style.
The design above shows clearly what I want "him" to look like.
When it comes to the production of our music video, we can dress our character accordingly to my design here.
I gathered a variety of relevant images from the Internet and placed them in the separate panels using Adobe Photoshop.
Tuesday, 23 November 2010
He believes that without letting children make mistakes, they cannot learn from them, or maybe find an interesting outcome. Therefore he feels schools are not creative.
This week we decided to focus on the subject of creativity, to take risks and try new things.
This week I investigated Digipaks, and what I would like to do with mine.
I made a 'mock' Digipak, which provided me with an idea that I can develop, once I have my own images.
I also plan to use google maps to look at various locations around Worcester that me and my partner could include within my music video.
We used Microsoft PowerPoint which showed simple points of texts and eye catching imagery.
Once we had finished speaking about our idea, and the issues involved with it, we got some written feedback about what our audience learnt from us, and points they thought would help us improve our idea.
Aswell as speaking in person to a large group of peers about our idea, I also published our song choice and mood-board onto the social networking site - Facebook.
Once I had put my music video's song and mood-board onto Facebook, I asked a handful of teenagers to give their opinion.
I asked them if they thought our ideas were PREDICTABLE when compared to the song.
I asked them if they LIKE the ideas included within the mood-board.
I asked them if they thought the idea is REALISTIC, in terms of whether it can be done.
I asked them if they thought the idea was SUITABLE.
Using screen grabs I can show you directly what they thought...
Overall everyone we spoke to seems to be interested and feel our idea is successful, they also gave us some hints and advice on how to improve it.
It contains a large variety of images that all relate to our music video idea.
Some of the themes included are fashion, girls, substance abuse, crime, socialising and money.
I think this mood-board successfully gives an idea of what our video is about, and the issues it will portray.
I plan to show this mood-board to some relevent teenagers when I am researching my target audience.
We also have it in MP3 format for when we begin production.
Interestingly this song has no lyrics, which could be a disadvantage and an advantage.
He will move through the city, meeting friends, and meeting people for "business".
The video will have a similar feel to the one I analysed earlier, by Plan B.
My intended audience will be inner city aspirers either in the working class or even below it.
They would also be hedonists.
When Plan B sings "now the highlight of your day is masturbation" he uses an illustrative hand gesture, which proves there is obvious synchronisation between the audio and the visuals.
Whereas someone with a preferred reading might actually be a teenager who at some point has dealt with drugs etc. and understands how easy it is to fall into the wrong path.
His transformation is smooth and unnoticeable, but when his appearance from both the start and end of the video are compared, significant changes have obviously occurred.
Digipaks typically consist of a book style paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
They can come in a variety of styles, the most popular being 4 or 6 panel designs.
The one below is 6 panel (6 sides) which is what I want mine to be like.
When the panels are opened the disc is revealed. On this particular Digipak the disc rests on the right hand side, whereas I want my disc to sit in the centre.
Looking in more detail into Digipaks, I focused on the album "Recovery" by Eminem, which interestingly features one of the songs I analysed earlier.
The images below show the Digipak front and back cover for "Recovery"...
The artist's name is not even mentioned, I think this is a way of showing how successful he is. His name does not even have to be mentioned because apparently everyone will already know that it is Eminem's album.
This is the back of the album, it shows the list of tracks, aswell as a barcode, a website address, an anti-piracy logo and some other logos from producers etc.
The portrait image below is the poster which advertises the album previously mentioned.
As you can see it uses the same imagery which was incorporated onto the album itself.
I want to incorporate similar imagery and effects from my Digipak to my poster, yet I do not want to directly use the same images on both.
I think if I use the same images on both my advert and Digipak, it will look repetitive and lazy, even though I can understand why it has been done here.
A relationship between the lyrics and the visuals.
(The visuals will either illustrate, amplify or contradict the lyrics)
A relationship between the music and the visuals.
(The visuals will either illustrate, amplify or contradict the music.)
Genre-related style and iconography present.
Multiple close-ups of the main artist or vocalist.
Voyeurism - Camera close-ups to particular body parts on women is often used.
(The male gaze)
And finally, Inter textual references to other media texts may be present.
Within my video analysis, I have picked up on a few of Goodwin's points, and agree with alot of the things he said.
Music Video Narrative:
Narrative describes the way in which a story is told, it is the way the story's elements are structured and organised in a way that is understandable to the audience.
(How events are unified in time and space)
Todorov's narrative theory...
The story is structured into 5 stages -
Equilibrium, Disequilibrium, Recognition, Reparation and New Equilibrium.
Basically, Todorov's theory says that all stories start with everything in order, then something disrupts that original order.
Character's realise the order has been disrupted and attempt to fix the damage of the disequilibrium.
Finally, the narrative ends with a repaired or NEW equilibrium.
Vladimir Propp's narrative theory...
The story is influenced by a variety of character roles.
Primarily there is a hero who is sent on a quest by the sender.
The hero has to overcome the villain, usually with the aid of a helper.
In completing the quest and/or removing the villain, the hero gains a reward - often a princess.
Claude Levi-Strauss' narrative theory...
The story is motivated by a struggle between Binary Opposites.
One side will be represented as the "Right" side, the audience should identify with and support this "Right" side.